The Danger of Misunderstanding Users

The Danger of Misunderstanding Users

Snapchat’s redesign has been a case study in Design Thinking failure. Strong statement, I know, but one that is seemingly validated by over one million petitioners advocating against their latest update. Coupled with a nearly $1.3 billion dollar loss in market value,...
High Level View of Long Term Success

High Level View of Long Term Success

Drone technology is being leveraged in unique and innovative conversations about automated tasks: pizza delivery, Amazon Prime delivery, video production, etc. The company Aerobotics is entering the conversation with their application of drone technology to...
Design to Change the Norm

Design to Change the Norm

The Airbnb business model is a strange one: pay to stay in someone else’s house in lieu of a hotel. The idea was born after co-founder Joe Gebbia saw “hosting” as a great way to both make his rent and address hotel scarcity during a San Francisco design conference. He...
ClearObject Expands in Indiana, Opens Third Office

ClearObject Expands in Indiana, Opens Third Office

,,New Office Focuses on Research & Development in the IoT Space,, FISHERS, IND. (PRWEB) FEBRUARY 12, 2018 ClearObject, an Internet of Things (IoT) Systems Innovator, is expanding its presence with a third office location slated to open March 21, 2018 within the...

Why the User Matters

IoT relies on streams of data, connecting to one another and providing real time information on user engagement with any “thing”, product or process. This means that the success of IoT is tied to the amount of interaction users have with the object collecting data....
Coming to a Theatre Near You

Coming to a Theatre Near You

Design Thinking is all about putting the user at the center of every solution, designing an end-product that caters to their needs. While this sometimes means developing a project from its inception to its materialization, it can also mean re-examining the...